Duozhuyu's official Weibo was released, and category email list the second offline experience store will be opened in Shanghai soon. In 2018, Duoduoyu became popular in the second-hand book circle. In addition to the Weibo recommendations of celebrities such as Hu Ge, Jiang Fangzhou, and Li Dan, and received 100 million US dollars category email list in financing from Tencent, Duozhuyu became a second-hand book trading market for a while. The rookie, the scenery is infinite.
Before the second-hand book transaction, there category email list were vertical e-commerce companies such as Confucius and Old Book Street, and then there were second-hand comprehensive e-commerce companies such as Zhuanzhuan and Xianyu. How to catch more fish to create mental vacancies and occupy users' mental resources? The author category email list combined Reese Trauss' "Location" to disassemble the positioning game of catching more fish.
Part.1 Clarify the competitive category email list environment of enterprises and identify market opportunities Product positioning has three steps: seek market opportunities; Mining market segments; Determine the target market. 1. Demand market opportunities Analyze the entire market environment to determine " who are our category email list competitors and what is the value of our competitors? ".